Video is the future of content marketing. By 2019, video will account for over 80% of all consumer internet traffic according to Cisco. With online video becoming such an integral way for people to satisfy their cravings for information and entertainment, small businesses who fail to include it in their internet marketing strategies will do so at their own risk.
When we look at potential reach, video is unmatched. Youtube receives more than one billion unique visitors every month. Videos that are created professionally can grant you a slice of this huge pie. What other form of content can do the same?
Time spent on a website is increased two to five times when it uses video and because time is the driving force behind conversion, visitors often become buyers. There is a 30-24% increase in conversion with video. It has also been noted that 7 to 10 people view brands in a more positive light after viewing interesting video content from them.
If youre trying whether to decide to utilize video, ask yourself this… Can you afford to wait? No other medium communicates more in less time and with better results. Online video represents the best core values of your business.
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